For this freelance project, I got the opportunity to work with Dornier MedTech, a medical device company which is known for its pioneering technologies and revolutionary therapies in urology. This project is to design and illustrate a character for raising awareness and educating patients about Kidney Stones relapse.
I have created 2 types of Raymond personas for my client to choose from, based on the personality and type of character they envisioned Raymond to be.
Despite having the personality traits of Raymond from the client, I did additional research regarding Kidney Stones and its effects on patients to get a better understanding of how it affects the patients physically, which helps with the creation of how Raymond will look like.
After the choice of Raymond has been selected by the client, I create the poses that their choice of Raymond would strike, to bring out the emotions to be expressed for each Kidney Stone relapse stages.
Based on the copy texts provided by the client, I created an infographic that illustrates the flow of stages, to comprehensively express the character of Raymond’s background as well as his concerns, so as to bridge the gap of understanding the challenges faced by Kidney Stones relapse patients.
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